The Grand Challenge is aimed at supporting early-stage innovators to upscale from the R&D phase to developing workable prototypes and Minimum Viable Products (MVPs) for the Gaming and Entertainment sector. 20 shortlisted innovators will be invited to attend a 2-week bootcamp. Of the 20 innovators, 4 will be supported in development of MVP(s)/ prototypes. The Grand Challenge is a part of the XR Startup Program, a collaboration between Meta and MeitY Startup Hub, and will be run and managed by the International Institute of Information Technology – Hyderabad Foundation (CIE IIIT-H).