Winning that first corporate customer: In Conversation with Manish Ranjan, Cofounder NanoHealth

CIE brings to the Deeptech community,

Fire Up Founder Insights series, kickstarted today by our COO, Mr. Ramesh Loganathan as the host. The series is brought to you as a part of Startup Gyan Blog series by CIE-IIITH  where we feature our founders and talk about their Startup status and the journey so far through conversation on specific topics useful for other Deeptech startups and the community at large.

In Conversation with Manish Ranjan, Cofounder NanoHealth:

Seeding from the question as to how we could address the problem of non-communicable diseases, as a part of the Hult Prize challenge – 2014, Nano health started its journey towards the concept of health management.
In an honest interview, Manish talked about the challenges of creating a business out of just an approach to solve a big problem in the Healthcare industry and how they turned from Government and Public health organizations which were slow in supporting and responding, to  the Corporate segment.

“After moving to Corporate segment, the impact became measurable both in terms of engagement with people as well as the improvement in their health status which could be seen from the reduction in number of health claims.”

Interestingly, NanoHealth is offering not a product, but an entire platform to create a proactive Health System wherein each stakeholder is linked and engaged throughout the value chain. Talk about covering all the bases? We agree as the Healthcare sector needs such platforms to ensure a more trustworthy and effective solutions.

Where did the first corporate client come from? And how to create a replicable model to win the subsequent clients?

The first Corporate client came from the close pool of references but to gain their trust, Startups need to be thorough in understanding the need and how they could encourage the Corporates to take up those extra steps which are avoided otherwise. The first 2-3 clients are the ones where Startups need to reiterate their problem statements through quick identification of needs and build data to back it up for the subsequent clients.

“Get to that assertive stage, as fast as you can”

Be receptive, quick and insistent such that you could offer an indispensable product (your client can’t refuse |Godfather reference :D|)

Keep watching this space for more under Fire Up Series.
Stay safe and sound!
– Sunita Kumari, Team CIE