Downside of pivoting excessively: In conversation with Trivikram, founder XMACHINES

CIE brings to our Deeptech community,
Fire Up Founder Insights series, hosted by our Incubation head, Mr. Anubhav Tiwari. The series is brought to you as a part of Startup Gyan Blog series by CIE-IIITH  where we feature our founders and talk about their Startup status and the journey so far through conversation on specific topics useful for other Deeptech startups and the community at large.

In Conversation with Trivikram, founder Xmachines

XMACHINES is a robotic Startup, started in 2017 with just one segment is now offering products in Agriculture, Manufacturing plants and Warehouse Operations.
In the Agriculture vertical, the product – Autonomous Mobile Robots aid pest control, weed control and nutrient application in larger areas of farmlands. In manufacturing plants, the bot helps in material handling through a Mini Conveyor, Robotic Arm and Smart Cart. In case of warehouses, the bot facilitate picking, sorting and Material movement.

The startups is in the pre-revenue stage and has run several pilots successfully with funding and mentoring support from IIITH and is in collaboration with ICRISAT to take the bots to the Indian farmers.

Why there has to be a downside to pivoting excessively?

“If you’re pivoting too much, it means you are going in loops without getting anywhere”

It is high time when you need to re-evaluate your product-market fit and your MVP. Although pivoting takes you from one point to another, doesn’t necessarily mean that you are at a better stage.
Pivoting is basically an indication that your strategy needs to evolve and your problem statement needs to be either re-considered or improved so as to offer value through your products.

It is like you want to go somewhere but in order to reach there, you are changing directions multiple times which is taking you nowhere.

One hack to recognise excessive pivoting and avoid it:

Your customers’ feedback and their willingness to try out products is a prominent factor to recognise whether your product is a good fit for the need or not.
Also, we think not getting attached with the idea is one more thing to keep in mind. Instead of changing directions, try to eliminate activities that are not working out and if needed, go for zero-to-one instead of small tweaks.

Keep watching this space for more under Fire Up Series.
Stay safe and sound!

– Sunita Kumari, Team CIE