Path to Marketable MVP

product strategy 101 tvarit module

  • Program:

Path to marketable MVP

 

  • Objective:

To help early stage startup teams to validate their idea, help provide guidance for converting these ideas into a Minimum Viable Product (MVP) on a solid foundation.

 

  • Who is it for?: 

This program is intended for early stage startup teams working on a hypothesis or in the early stages of building their Minimum Viable Product (MVP). Typical startup at this stage would:

  • Comprise of the founders and optionally, have a few early team members
  • Mostly bootstrapped (may have raised small amount of pre-seed to seed funding)
  • Commitment to actively participate and engage with the resources provided by CIE

 

  • Program Structure:

The program takes in a small number of startups and pair them with a resident mentor to methodically work through the following. The structure may vary depending on the context of your startup.

 

Introductions

Mutual introductions with the team and the mentor

 

Early customer development

  • What is the problem or need that you are trying to address?
  • Who are you solving it for?
  • What is the validation that the problem/need indeed exists?

 

Early validation of the solution (pre-build phase)

  • What do you need to build to validate your proposed solution?
  • How can you build prototypes rapidly?
  • How do you get validation from prospective customers that your solution indeed addresses the problem?

 

Development of the solution

  • How do you go about building the solution?
  • How do you go through the processes of ‘product development’? Includes a variety of choices that you would make in the early startup journey – Team, Technology & architecture, Design assumptions, Product roadmap etc.

 

MVP Launch

  • How do you plan to launch your MVP?
  • How do you objectively validate the solution?
  • How do you plan on getting feedback from early customers?
  • How do you validate that feedback and add to your next iteration?

 

  • Program Calendar:

Program is spread across two months and includes:

  • Bootcamp
  • Bi-weekly sessions with a resident mentor
    • Up to 90 minutes every alternate week
    • Agenda discussed in the context of your startup
  • Post program benefits
    • Follow- on access to programs, demo days for a year
    • Periodic access to mentors based on mutual availability

For more details please email: support@iiith.org/ Call us at: 040-6653 1211