Product Strategy 101

product strategy 101 tvarit module

  • Program:

Product Strategy 101


  • Objective:

To help startups in Go/ No-Go decision on whether the idea and opportunity is compelling and viable enough. Explore alternatives that could be more promising. Understand the broad plans for the idea and the path to markets.


  • Duration: 

2 month program to have a MVP in place starting with a boot camp followed with 4 mentoring sessions and a demo day to corporates, industries for collaboration/ technology transfer.


  • Outcomes:

MVP, Product market Fit and Problem-Solution Fit corporate collaborations.


  • Stage of Startup:

Pre-seed/ seed/ Post seed/ Acceleration stage/ Low on customer satisfaction and engagement/no deal close.


  • Structure of program:

  • Bootcamp: Idea & Opportunity Validation by experienced product manger/ Successful product startup founders.
  • Mentor session series
    • Problem/ Need/ Market opportunity
    • Solution/ Value proposition/ USP
    • Competitive Positioning/ Go to Market/ Customer segment/ Alternatives
    • Product Planning, projections, road mapping
  • Product Validation & Product showcase day


  • Post program benefits?

Follow- on access to mentors, programs, demodays for a year