GTM Microaccelerator

  • Program:




  • Objective:

To help startups take their product to market by targeting the right customers. Also help them to focus right revenue model and designing the right revenue stream under the selected model.


  • Duration:

A 2 month workshop modeled micro accelerator program for B2B entrepreneurs in Deep Tech. Microaccelerator will be run by  CIE-IIITH, CoCreation Consulting and select guest mentors who are experts on go-to-market strategies for growth stage startups​.


  • Who should attend:

  • Startups in the deeptech domain, Revenue making and at a Pre-Series A stage.
  • Entrepreneurs, innovators, intrapreneurs with products or services in place who are currently working on their strategies and plans.
  • Entrepreneurs starting a new venture and Intrapreneurs, who are leading a project in larger organization.



  • Program content:

  • Outlining the basics of Sales Go-To-Market​
  • Product market fit – Buyers value model mapping
  • Marketing orientation – Initial marketing messaging, Prospecting & Cold calling
  • Customer acquisition strategy – Sales process map, Funnel build, Creating your first scale revenue stack
  • Price modelling
  • Commercialization framework
  • The road to Pre-series/Series A – Your first pitch deck


  • What do you get post program? – Follow- on access to mentors, programs, demodays for a year